The folks at Nissan just began a campaign reaching approximately 200,00 Nissan customers through custom mail, email and by telephone that are at least half-way through their loan contract and have been pre-approved by NMAC. You just might be one of these lucky people. Customers were then segmented based on whether we could potentially lower their current payments. The mailer is intended to show a low payment and/or high equity position to drive them into the dealership to purchase or lease a new vehicle. This exciting program runs from October 19 through December 31, 2012. So there you have it! You know what we as the dealer know. No secrets here!!
Your current Nissan car, truck or SUV might be worth more than you think through this promotion. This is a great time to take advantage of aggressive trade-in allowances and have this opportunity to be driving home in that brand new Nissan vehicle.
There are two different customer letters based on the Nissan data and an estimated payment:
Segment 1 has customers who have an estimated payment that is less than their current payment.
Segment 2 has customers who have an estimated payment that is more than their current payment.
All customer segments will receive an offer of:
NMAC Credit Pre-Approval
Up to $1,000 NMAC Bonus Cash (Retail or Lease):
Watch your mailbox for mail from Nissan.